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Localizing your email designs with text translations

Translating with Excel spreadsheets (.xlsx) โ€‹

Video Tutorial: Translate HTML email designs with localization in Figma

Click the Localize button in the Emailify header toolbar and choose the Excel option to export your design text into an .xlsx spreadsheet. You can select one or more target locales first, then click Export XLSX to generate the translation file from your selected email frames.

You can then fill in the locale columns in Excel, Google Sheets, Numbers, or any spreadsheet app that preserves the original headers. When you are ready, drag the updated .xlsx file back into Emailify and import it. Emailify will create translated cloned frames on a new page for each locale you included in the spreadsheet.

Using Markdown Formatting โ€‹

Video Tutorial: Localize HTML email designs (with text formatting) in Figma

If your email copy includes rich text formatting, enable the Use Markdown toggle before exporting or importing. This lets Emailify preserve bold, italic, and linked text in a format that can safely move through spreadsheet or AI translation workflows.

After editing the exported spreadsheet, keep the Use Markdown toggle enabled on import and Emailify will parse supported markdown formatting and re-apply it to the translated Figma text layers.

Supported markdown formatting โ€‹

  • You can specify Bold text by using double asterisks around the text, eg. **Text to bold**
  • You can specify Italic text by using single underscores around the text, eg. _Italic Text_
  • You can specify Bold Italic text by using double asterisks and one underscore around the text, eg. **_Italic Text_**
  • You can specify hyperlinks by using the markdown syntax of This is [my link here](https://example.com) in a text paragraph (you can also format the link text by adding the bold/italic syntax inside of the link's [] text area).

Other localization workflows โ€‹

Emailify also supports localization with dedicated translation platforms and AI translation providers: