If you highlight the text you'd like to link in the Figma text layer, and then click on the native Figma "Link" icon button in the Figma header toolbar area, that will let you paste a URL in. Emailify will automatically include this as a styled <a> tag in your HTML export.

Please note that Figma only supports standard link formats (like https://, mailto:, or tel:) for text hyperlinks, and will block or rewrite anything else. This means dynamic values like or , as well as deep links using protocols such as spotify://, slack://, or instagram://, won’t work; Figma will automatically prefix them with https://. In Emailify, links on buttons, images, and social icons, etc, are managed through the Settings panel instead, but paragraph text links rely on Figma’s native system. For dynamic or deep links, we recommend using an Emailify nav menu link or button (where possible) to work around this limitation.