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Using the Global Image Scale option will automatically export any JPG and PNG images at your selected scale: 0.5x, 1x, 1.5x, or 2x.
Higher scales will give you sharper looking images in your banners, but will also increase the file sizes of any JPG and PNG images.
You can also optionally override this per layer by clicking any layer's Settings icon button in the main timeline to open the layer settings, where you can specify forcing the layer to be exported as 0.5x, 1x, 1.5x, 2x, or left as the default, which will use the global Global Image Scale setting.