---
url: "/emailify/content/utm.md"
description: "Append global or per-link UTM query strings to Emailify URLs."
---

# Adding query string or UTM parameters to links

> Append global or per-link UTM query strings to Emailify URLs.

### Video Tutorial: Add UTM tracking code to HTML email links from Figma

This video walks through how to add UTM tracking code to HTML email links from Figma using the Emailify Figma plugin.
[Embedded media](https://www.youtube-nocookie.com/embed/LrNKatzJo6g)

## Setting one global UTM query string for every link

[Video](/assets/videos/emailify/content/add-global-query-string.mp4)

You can set a global [UTM tag](https://www.campaignmonitor.com/blog/email-marketing/utm-codes-in-email/) query string to automatically be appended to every `` tag's `href` attribute (per email) in the Emailify plugin by selecting your main "Email" container frame, then clicking the **Settings** button, and pasting in the query string that you'd like to be applied to every link in that email into the **Append Global URL Query String** input field.

An example of a _global query string_ (that gets applied to every link in your email) would be: `?utm_campaign=sale&utm_medium=email&utm_source=newsletter1&utm_content=top`

### Setting a specific UTM query string link on individual layers

If needed, you can also manually set a query string to your links by manually adding them to any clickable link URL inputs via the **Settings** panel as URLs with a query string included, too.

An example of a URL with its _own_ query string (that can be applied to a single layer) would be: `https://www.example.com/?utm_campaign=sale&utm_medium=email&utm_source=newsletter1&utm_content=top`

> **Tip:** If you're applying a global query string to all of the links in your email, _and_ also applying some query strings to individual links throughout the email, Emailify will automatically include both sets of query string parameters in the final URLs.

> **Tip:** You can [apply settings in bulk](/emailify/design/settings#apply-settings-in-bulk) by opening **Settings**, then selecting multiple Emailify layers of the same type in Figma. Any setting you change will be applied to all selected layers.